Seth Godin’s “Nearly infinite” blog post today is interesting. While I agree with him that “Search makes the infinite finite (at least for a while),” I disagree that “Except search (no matter where you look) is pretty lame, and it doesn’t really turn infinite collections into manageable choices.”

Maybe that’s because people are still counting on horizontal search engines to provide the best outcomes, when they often now provide more choices than anyone could possibly quickly review. That’s where vertical search engines, like PickPackGo, have begun to provide a more satisfying user experience.

By allowing renters to search for vacation rental properties by location and their personal dates of travel, our site helps avoid the phenomenon Seth describes whereby: “In the face of infinity, many of us are panicking and searching less, going shallower, relying on bestseller lists and simple recommendations.”

When renters can easily search through and view thousands of properties, narrowing down choices as they go, PickPackGo search is succeeding in helping turn the infinite collection of vacation rentals into manageable choices.