New vacation rental site unveils unique performance-driven marketing program with free property listings

SAN FRANCISCO—July 9, 2007—PickPackGo (www.pickpackgo.com), a new website for travelers to easily find, compare and rent vacation homes, today offered vacation rental property managers and owners a new performance-driven, lead generation marketing program designed to produce more rental income with less effort. The company also invited property managers and individual homeowners to gain additional visibility for their vacation rental properties online with free listings on the rapidly growing pickpackgo.com website.

PickPackGo's lead generation marketing program is a first for vacation rental property managers and homeowners interested in tailoring their online marketing efforts by property and travel seasons they define. It offers a bidding system for highly qualified leads that can greatly improve bookings for an owner's vacation rental property.

"Marketing is essential to moving vacation rentals to the forefront of travelers' minds, but traditional search engine marketing can be both time-consuming and prohibitively expensive," explained Jim Kempski, president of Specialty Lodging in Scottsdale, Arizona. "PickPackGo is moving the vacation rental industry forward by providing smarter search and allowing property managers to show inventory more prominently during the times of the year that are harder to book. It's the first online vacation search site to consider my time, cost and marketing needs by property and travel season."

Increase Booking Volume with Highly Qualified Leads
Vacation rental property managers and owners who choose to place a 'bid' and pay for email inquiries can improve the placement of their listings in PickPackGo search results, leading to more bookings from highly qualified renters. The bids are used to more prominently place a listing within search results among otherwise comparable properties.

For example, hundreds of two bedroom homes with a pool near Orlando may be available the last week in August. On other vacation rental sites, property managers are severely limited in their ability to influence where their listing might appear in search results. If the property is not listed in the first 10 or 20 listings, renters will probably never see it. By establishing a bid for inquiries that is valid for travel during the last week in August, property managers can easily boost a property's placement and visibility in search results among comparable properties, collect qualified inquiries and generate more income.

Lead generation program participants also benefit significantly from the online marketing expertise and traffic acquisition programs of PickPackGo that target areas where there is available inventory and interest in acquiring highly qualified leads.

"In addition to creating a better experience for renting a vacation home online, we are making it possible for property managers and owners to effortlessly tailor their online marketing to specific travel seasons and properties," said Felix Lin, founder and CEO of PickPackGo. "We understand that some seasons fill rentals faster than others, so we are partnering with property managers and owners to help drive rentals in the shoulder- and off-seasons too. Our lead generation program enables managers and owners to market properties and optimize their opportunities for bookings."

Smart Search Benefits Renters and Property Managers
PickPackGo uses smart search to instantly find vacation rental properties available during requested travel dates from inventory offered by property managers and owners. Before an inquiry is initiated, PickPackGo uses a patent-pending approach that allows renters to determine that the property is available during their travel dates and meets their other requirements for location, amenities and price. The website also makes it easy for renters to consider comparable properties in the area, view a property manager's other listings and see an estimate of seasonally adjusted rates for the dates they intend to stay.

PickPackGo is a supplier member of the Vacation Rental Managers Association (VRMA), working closely with members to deliver an optimal vacation rental search and booking experience.

Get Started with PickPackGo
Property managers and owners interested in taking advantage of PickPackGo's new marketing program may begin by following an easy-to-use "Listing Creation" template on pickpackgo.com/owner to add free listings. After a listing is published, property managers and owners are sent email inquiries from renters at no charge. Property managers and owners may then optionally sign up for the performance-driven, lead generation marketing program to generate more inquiries and bookings.

Experienced Entrepreneurs Bring Web 2.0 Technology to Vacation Rental Industry
The PickPackGo founding team has extensive experience solving complex technical and usability problems to deliver valuable services for a mainstream audience. CEO Felix Lin and the management team's previous successes include mobile Internet service AvantGo (acquired by Sybase), anti-spam software leader Qurb (acquired by CA) and web development software provider iAmaze (acquired by AOL/Time Warner). The team has now applied its collective expertise to create the best place to find, compare and rent vacation homes online.

About PickPackGo
PickPackGo is changing the way families vacation by connecting renters with property managers and homeowners to rent vacation homes. PickPackGo is an online search site dedicated solely to vacation properties. It provides a safe, easy to use and efficient way for travelers to easily find, compare and rent vacation homes. Every rental transaction processed by PickPackGo is protected by the Security Blanket™ Guarantee. PickPackGo is online at pickpackgo.com and headquartered in San Francisco, CA.

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